Machine Learning (ML) is a branch of Artificial Intelligence
(AI) that refers to technologies that enable computers to learn and adapt
through experience. It emulates human cognition i.e. learning based on
experience and patterns, rather than by inference (cause and effect). Today,
deep learning advancements in machine learning allow machines to teach
themselves how to build models for pattern recognition (rather than relying on
humans to build them).
The last five years have
really seen a rise in AI and ML technologies for enterprises. Most of which can
be attributed to advancements in computing power and the evolution of paradigms
like distributed computing, big data and cloud computing.
Early commercial
applications of ML were pioneered by technology titans like Google (in its
search engine), Amazon (with its product recommendations) and Facebook (with
its news feed). These businesses managed to build a veritable treasure trove of
valuable behavioral data from hundreds of millions of users. In order to
effectively collect, cleanse, organize and analyze their consumer data, these
companies built scalable big data frameworks and applications, then open
sourced them to the world. By opening access to these big data frameworks, they
improved fast, scaled quickly and allowed businesses to derive more value from
their data. Kris Lahiri, Co-founder, Chief Security Officer, Egnyte, is of the
opinion that organizations are already
beginning to use AI to bolster cybersecurity and offer more protections against
sophisticated hackers. AI helps by automating complex processes
for detecting attacks and reacting to breaches. These applications are becoming
more and more sophisticated, as AI is deployed for security.
Data deception technology products can automatically
detect, analyze, and defend against advanced attacks by proactively detecting
and tricking attackers. So, when you combine very smart security personnel with
adaptive technology that continues to change and become smarter over time, this
provides a competitive edge to defenders that have primarily been absent from
most cybersecurity technologies to date. Automation fuels industry growth. Vince Steckler, CEO Avast says “Cybersecurity is a good investment opportunity, because what
investors may not realize, is that cybersecurity is something that constantly
changes”.
On the other hand, AI
can open vulnerabilities as well, particularly when it depends on interfaces
within and across organizations that inadvertently create opportunities for
access by "bad actors" or disreputable agents. Attackers are
beginning to deploy AI too, enabling it to have the ability to make decisions
that benefit attackers. Meaning they will gradually develop automated hacks
that are able to study and learn about the systems they target and identify
vulnerabilities, on the fly.
Views expressed are of
the author and do not necessarily reflect the views of WHMedia.
WHMedia does not assume any responsibility or liability for the same.
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